When you’re in the music industry, it’s honestly best to not give a damn about your bad reputation. It’s a business overall, and shock value is what keeps people interested, whether they care about your art or not. Next to Miley Cyrus, Kanye West is the most controversial artist of the now, according to my recent studies. When you replace weather, the timeless topic of small chat conversation, I would say you did your job as an artist; making people react, but mostly, making people think. By releasing the controversial video of “Bound 2″ from his misunderstood new album, Yeezus – he’s created quite a stir of reactions, but it hardly seems that anyone is pondering or thinking, which were the original aim of the whole album, itself: to make its listeners wake up.
In the rock driven installment of Yeezus, “Bound 2″ kept to the basics, featuring the signature of Chicago hiphop sound – samples of vintage songs via Chipmunk soul sangin’. In comparison to his earlier albums, his delivery in this song seems weakening & his flow, almost staggering – in a cute, “Aw, he’s in love!” kind of way, which is unsettling for loyal Yeezy fans. Yes, in one corner you have Kanye pre-Kim mean mugging any level of news reported to mention prenup & in the other corner, you got yourself a Kanye post-Kim that would say prenups are corny. Yes, the man’s in love! But if his lyrics went from seniority to 3rd grade reading level, it’s not about the fact that he’s technically Kanye Kardashian now, but because the intention of his album was simplicity.
Older folks, who aren’t even aware of the dashing world of the internet, have even come to me babbling about the video for “Bound 2:” “Did you see that black guy and that famous girl doing it!? Is this what you kids these days find entertaining?!” Great job, Kanye – even your videos have granny panties bunching in a twist – Thanks to premiering his video on Ellen!
The video begins with gorgeous and grand shots of nature, the galloping wild stallions through the riveting stream & the soar eagle at dawn, cut to a road being traveled through the Midwest, by a lone ranger on a motorcycle. The aesthetically cheesy imagery is something were familiar with growing up in ‘Merica, however the look of a low budget backdrop is enough alone to slay a child of the 21st century. Cue the soft core porn of topless, intimate Kim Kardashian and expressionless Kanye on a motorcycle! The first time I watched this video I was oddly embarrassed, uncomfortable, and disappointed. I had to fight the urge to join America to pull out their hair over Kanye West another time! But then I remembered, Kanye is an artist – he’s gone from ‘Just a producer’ to an outspoken rapper, reinventor, fashion designer, & business mogul within a decade. Through his dedication, before being a rapper – he’s a muse, and creators always have a message for the mass. So I pushed my sympathy for future North West aside, shook off the shyness & watched the corny video of Kimye once again. And by Golly, I got it!
You got: shots of grand nature, untamed, yet beautiful animals, the beautiful woman, the journey within one video. The low budget quality, and soft core porn, and the journey is just revolved around, not a lone ranger, but The Black Skinhead, Kanye West. Along with “Bound 2,” the era of Yeezus emphasizes all-American stereotypes, and reflects it upon to him. The video premiered on America’s favorite talk show, The Ellen DeGeneres Show – which startles just about everyone, black, white, Puerto Rican or Haitian. In his fashion line, the Confederate flag has it’s feature presentation, the point of that? When you see a symbol of the civil war, think not of human rights, but Kanye! Oh…It’s kind of romantic, in an odd way. Oh, and what is America favorite character? Jesus. You get my point?
My favorite bromance duo seem to appreciate the artistry of Kanye; James Franco and Seth Rogan played a convincing Kimye as they hilariously spoofed Bound 2, a video that went viral almost as quick as it’s ascendant. The thing is, when it comes to Kanye – you can either be annoyed or sit back and try to enjoy it all. I love Kanye like a teenage girl in the 80s would love Madonna. He even admits in an interview that he’s learning to control his delivery, because of his impulsiveness – he can come off harsh, well, anytime he opens his mouth. As a broody muse myself, I see the man as a revolutionary, a sight to see in a society of copy cats. I’ve got into many, many debates in the past for the sake of Kanye, what can I say – I’m a bias ass chick. As controversial as any artist could be, shock value is what keeps you invincible in the entertainment industry – he might be staying a while. And see, and if you can’t stand him, well I’m happy for you. And with this debate, Imma let you finish. But hell, I gotta say, he’s the best entertainer of all time! He’s the best entertainer of all time! *Kanye Shrug*